Explore the World of Tea
"TEA MAKES US BETTER"
It’s our slogan...our belief…it’s not something we take lightly. We focus on only one thing: delicious high-quality tea.
In truth, we are completely entranced by tea. Tea transcends language, age, gender, race and religion...tea brings us together as we celebrate life’s triumphs and work through its challenges.
We are probably good at a few other things, but since we launched Steepologie in 2016 we have simply lived and breathed fine quality tea. We do this for you because Tea Makes Us Better.
— Andrea & Joe Raetzer, Co-founders and Owners
Joe & Andrea Raetzer
Joe Raetzer: Following his Honorable discharge from the United States Air Force, Joe earned his B.A., M.B.A., and Law degrees after which he moved to Manhattan, New York to work in Mergers & Acquisitions at a top global law firm starting in 2004.
Andrea Raetzer: After earning her B.A., Andrea obtained her Real Estate license and focused on luxury apartment leasing in Manhattan and was subsequently recruited by a top developer to work on a new onsite development project. She quickly made a name for herself and caught the eye of the President of Gucci North America, who tapped her to join their growing Store Planning department that oversaw all Gucci North American retail locations. Andrea worked on a variety of projects around the US for Gucci, most notably the buildout of their new US Flagship store on 5th Avenue in Manhattan.
In 2013 Joe and Andrea decided to leave corporate life to focus on business. They made a short list of possible ventures and decided to tap Andrea's passion for the fiber arts. They started the first online luxury yarn monthly subscription box service which included tea goodies. Their company was featured in numerous publications including Vogue Knitting International. They successfully sold that company in early 2016 after growing it to a customer base in 19 countries and after shipping 7.5 tons of luxury yarn in the preceding 12 months - that's a lot of yarn!
Drawing from their joint passion of tea and dislike of the corporate presentation of tea on the market, Joe and Andrea then immediately focused on launching a new experiential fresh loose leaf tea concept by launching Steepologie.com in late 2016 and opening the first Steepologie Teas retail location in April 2017 in Downtown Seattle 2 blocks from Pikes Place Market. By 2020 Steepologie Teas had grown to 5 retail locations in addition to e-commerce sales through its website and Apple and Android apps.
The Steepologie Experience
From the moment a customer enters a Steepologie Teas store, our Team Members immediately welcome them with a friendly “Hello, have you been in to a Steepologie Teas before?”. This is the beginning of your tea journey with Steepologie…
For those new to our experiential concept, our Team Member will give a guided tour throughout the store explaining that we have over 250+ loose leaf teas, herbals and blends to explore (each has a sniffer jar with fresh tea to look at and smell), 50+ bagged teas to choose from, and teaware to compliment as well as gift packs. For returning Steepologie customers, Team Members are available to assist.
However, our concept is experiential retail so our Team Members refrain from hovering over our customers. Team Members are trained to educate and guide the customer through their tea journey from types of tea to ways to steep.
Once a customer picks their teas and teaware, our Team Members happily hand pack the fresh teas in mylar bags which are heat sealed for safe passage home. Lastly, our generous Loyalty Rewards program keeps customers steeping! It’s tied in not only to the retail storefronts but also works across our Apple and Android apps as well as our website.
How is Steepologie Different
We offer an experiential retail setting and experience:
Variety: most tea shops have 40-50 teas, we have 250+ blends of tea that are packed fresh in-house
Presentation: the aesthetic is hip and urban with an industrial/steampunk twist making all comfortable
Transparency: tea canisters list price, origin, caffeine level, & ingredients with a sniffer jar to experience before purchase
Engagement: our staff happily engages and educates all of our guests
No Frills Packaging: all packaging has concise steeping instructions for ease of home / office preparation
Freshness of Tea: we keep limited stock on hand to maintain freshness...each store receives up to 1 - 2 shipments a week to keep the freshest tea on hand